Five Myths About Asset-Based Giving

As a nonprofit leader, do you ever dream of making a impact that goes beyond the walls and limits of your current organizational finances? Implementing an effective Asset-Based funding stream might make that dream a reality. However, that approach to fundraising is widely misunderstood and underutilized.

Move past the misconceptions and open up a whole new funding source for your mission…one powered by assets, not cash.

So many nonprofits live from fund drive to fund drive, with organization finances so tight that their very existence hangs on every dollar that comes in the mail. When you’re in a cash flow crisis, it’s hard to imagine receiving large bequests or asset-based gifts — the hidden treasure within your existing donor base that can fund the vision and impact the world for generations to come.

  • Myth #1 - Asset-based fundraising isn’t worth the effort.

    Truth – If all you do is raise funds from the 9 percent, you’ll leave 91% of your donors’ available resources out of the picture!

  • Myth #2 - Asset-based fundraising is manipulative.

    Truth – Your already generous donors are actually looking for new ways to leverage their resources to make an impact.

  • Myth #3 - High capacity donors already have accountants and lawyers that help them with these things.

    Truth – Most professional advisors have completely different priorities. You can actually serve your supporters in ways no one else is.

  • Myth #4 - Asset-based and planned gifts discourage current gifts.

    Truth – Your annual income will actually be bolstered by encouraging and increasing people’s understanding of asset-based giving.

  • Myth #5 - Asset gifts and Planned gifts are too complicated.

    Truth – While the approach has its complexities, there are incredible resources available to make your nonprofit successful at asset-based giving.

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