The average American has 9% of their net worth in cash. The other 91% is in non-cash assets. Yet 99% of all the efforts in cultivating charitable giving are chasing the 9%. This reality limits the potential of a nonprofit organization, higher education institution, or charity to achieve its mission and it robs the donor of the opportunity to have the greatest impact through their philanthropy.
It’s one thing to tell donors how they can give asset-based gifts. It’s quite another to cultivate an authentic relationship over time that motivates asset-based giving. The former results in information—the latter brings about transformation.
The window is closing on annual giving as the main funding strategy for nonprofit organizations. And where one window closes, you need to find a door, like asset-based giving. It’s a lot easier to walk through.
We want you and your mission to be fully resourced — but not just so you have money in the coffers. Here’s how asset giving can radically change your organization as well as the giver.
There’s a huge piece missing in most capital campaigns today. Gifts of Assets are the key to leading your campaign with historic results for your ministry or organization.
You may be leaving a huge tax burden for your children or heirs. Here’s how to disinherit the government while establishing your legacy and helping secure your children’s future.
Cultivating major gifts can be an intimidating prospect. But if you learn to fulfill these five fundamental needs of every major donor consistently, major gifts will not be a problem.
